#399 Ryan Griggs: Inside the First 100 Days of MAHA

Copy of meat mafia - 4-17-25
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[00:00:00] Ryan, welcome back. It's good to be here. Wow. Last time you've been on episode 2 44, which was where we're at now . We're at 3 96 right now. Um, yeah, we've got two weeks till 400, which is crazy.

Mm. So, um, yeah, it's pretty incredible how fast time goes, man. Um, and for the listener, we'll link to your first episode because you have one of the most compelling stories, if not the most compelling stories that we've ever ho ever heard. Um, but we wanted to just have you on the podcast just to kind of chopped it up a little bit as of today.

The day of recording, we're 88 days into, uh, the Trump administration in, in Maha. Um, and when we release this episode, it'll be a hundred days in. So I just felt like with everything you're doing with Ance, literally being like the mouthpiece and the microphone to ranchers and being so involved in, in the food system and just kind of like sifting through the bullshit, frankly, that's what I feel like a lot of your presence is on social media.

You know, I think it makes [00:01:00] sense for the three of us to just to chop it up for the listener because there's just, you know, there's so many soundbites and things that are thrown into the ether, but it's hard to distill, you know, what's been done, what's the truth, what's good, what's the bad? And um, the three of us have obviously been pretty closely tuned in, so I think it'll be a really cool podcast.

Yeah. No app, apple absolutely, as I should say, but it's wild. Just these, it's only what, like you said, eight, eight days and yes, there is so much that has, it's like every single day I refresh and there's just an insane amount going on. Yes. Um, so thank you for having me and I'm glad we're having this because it is really hard for the consumer to really try to understand everything, even just in the context of, say the HHS Secretary.

Mm-hmm. So, yeah. Thank you. What, um, what have you been paying most close attention to during these first, you know, 88 days, a hundred days? Um, what, what stories have you been following? What do you think is kinda like the most relevant things for people to be paying attention to? [00:02:00] So the one thing is really paying attention to Brooke Rollins, the Secretary of Ag, because, I mean, it's part of politics.

You know, they're amping everything up, making all these x, y, Z promises and you don't know if that's gonna happen. Uh, I mean, I was kind of going into this assuming that none of the things would happen just because that's how the government does. But especially with agriculture, because the previous, uh, secretary of Ag, Tom Vasic was not good at all.

Neither was the Biden administration. And so the first thing that they talked about was eggs. You know, that was the biggest talking point from Trump and all of them, the, the prices of eggs 'cause that just skyrocketed. And they did do that to where the price of eggs have definitely reduced. But the means to do that, I don't really agree with.

So they imported a lot of eggs from Turkey and South Korea. And so that off the bat is problematic for me because we're America. I mean, we have 330 million people. The land size of this country is huge. Why can we not have [00:03:00] any programs to really start education around like backyard chickens? 'cause you think about World War ii, if you just Google Victory Gardens, 40% of all of our produce in America's grown from our backyard gardens for the war.

But if we could just use that, but that was never brought up at all. Um, and then they talked about vaccines. Fortunately at the beginning it seemed like that they were gonna push actual vaccines on all of chicken and, and poultry for the bird flu. But then she realized that a lot of the research was inconclusive.

So that was promising. But the biggest thing is just the transparency aspect of everything. Mm-hmm. So they, they're talking a lot, but then it's hard to figure out why they made the decisions or if it's even working. Like for example, they, uh, they stopped this deal with essentially schools and, and working with local farms.

And I think it was around a billion dollars that they cut that. And I have no idea if that's good or bad because it's hard to tell from [00:04:00] our, our perspective. But at the same time, I kind of make the assumptions are they doing that because just the money was not used correctly. And then there's another one to where they posted this a couple days ago, USDA cancels Biden era climate slush fun.

Reprioritizes existing funding of farmers. And the reason why they did this is with this particular program, most of the funding was going to administration and, and other folks, and none of it was going to farmers. And so I'm trying to really track that, but that again, is really hard to, to really see because I'm watching a lot of what Brooke Rollin says, and it just seems it's more of the same.

She's just another talking head for Big Ag. Mm. Because they talk about saving farming and ranching, but it seems like every single day the feeling is it, it she means big agriculture and, and more of the same. 'cause they haven't talked about regenerative agriculture really at all. Um, or, you know, even just, again, backyard, chickens, gardens, anything.

None of this has ever been discussed and it's [00:05:00] just kind of mind boggling to me. And so that's why, again, I'm glad that you guys have me on here because it's clear that it has to be upon us to really make these changes and really be collaborative and, and just really help in that way. Um, yeah, so I'll leave it at that.

Cool. What's interesting when Harry asks you that question, I would say that 99.9% of attention when it comes to understanding, you know, health and changes with the current administration are being all the, all the spotlight is on RFK, which we'll dig into. But you didn't bring up RFK, you brought up Brooke and the Secretary of a Agriculture first, which I thought was super interesting.

Why, why talk about her first versus RFK? Just because to me, the root of everything goes to our food. And so that's another thing that, I even tweeted this out two days ago. If Maha is truly Maha and but they leave out the farmers and ranchers as the cornerstone as they've been doing, then it's not truly Maha [00:06:00] because where does.

So to push it back a little bit, the whole talk about right now with Maha seems to be like the corporations and all of like Kelloggs, and so the focus is red 40 and all these other additives and preservatives that you see in grocery stores. Where does all of that food come from? It comes from a farmer or rancher.

And so that's why it's still that're missing the entire point. Mm. And I don't know if it's deliberate or not. To me it seems deliberate, but that's also why, again, that it has to be up to us to really talk about these things and then really put our money where our mouth is. Because at the end of the day, it doesn't seem like this system will change unless we start really supporting the farmers and ranchers actually doing this the right way.

Mm. Yeah. You talked about, uh, the victory gardens too, which is super interesting. 'cause you know, the price of eggs almost like nearly doubled, right? It was, yeah. And it's like, that's like kind of crisis level price increases for a food that's pretty much a staple in most people's fridge. So it's, it's, um.

[00:07:00] It's one of those things where we're talking about like legitimate food security, and I think importing, importing eggs is obviously the easy solution in this new, relatively new global food system. But I think if you even just like, kind of like rewind the tapes a little bit and look at like how we got here.

You, you can kind of like see, uh, like I kind of see why you started with talking about the Secretary of Ag and like what we actually need to do. So like Earl Butts, you know, he was the secretary of Ag, um, in the sixties and seventies and he like famously said, like, we're gonna weaponize food in almost an imperialistic way where we're gonna take food prices in the, we're gonna create like.

This amazing resource that we have in the US soil, and we're gonna turn all the food that we have into a weapon that we can then like basically just like create deals with countries and make them reliant on us. So like that's what's gotten us into [00:08:00] this mess within the global food system is like, we don't really have a system that's set up to promote like the closed loop regenerative system because we have a food system that's almost, it's foundationally set up on, uh, this idea of feeding, feeding the world, but also doing, doing that so that we're like, it's like a strategic chess piece for the us.

Um, and so like I wonder with that kind of being like the foundation of how we got here, like I wonder if like we're actually trying to actually unwind that. You know what I mean? Yeah. It's tough. Um. It is really tough. I mean food, this is why with Virgin Regeneron, my whole focus is food and our disconnection from it because uh, when even going back to the seventies, I mean my parents, they weren't farmers and so they had never gone to a farm.

Same for their parents. And so you passed down all of that knowledge essentially. But then also if you're [00:09:00] disconnected as a parent and then you raise your children, never going to a farm or ranch it, you're just perpetuating those problems too without even realizing it. And so where we're at culturally too, why I've gone so focused on the food is to me again, it's still the main problem.

And so as time continues on with this new administration, but yet the farmers and ranchers are still being left out, the general public still does not have a zero understanding just how bad our food system is, just how bad the situation is for farmers and ranchers. 'cause they're getting squeezed out in every possible angle and it's not just happening in America.

To me it's very deliberate to. Attack on the farmers and ranchers. Um, 'cause I also do a podcast. And so last week or two weeks ago I had a, a farmer. She is an ostrich farmer in Canada and it's a research facility, but it's, she has ties to the covid research through this ostrich egg actually with antibodies on it.

And the government is trying to cold her whole entire flock. And then you look in the UK when they're trying to [00:10:00] decimate the farmers right now with an inheritance tax as well as all of the pasture land out in uk, they're trying to use just massive solar farms and Hungary. Um, some girl sent me an article with the fact that they're trying to decimate the cattle industry there with mouth and foot disease.

Here was the bird flu. And so there's just these giant attacks everywhere that no one's really aware of. And the biggest problem with that is the government knows that. And the reason why they can get away with this is because there's no knowledge. And so one example I can give right now that's happening in America, that's a awful case.

Have you guys heard about the Maud family? Mm-hmm. So it's in, I think they're either in Wyoming or South Dakota, but they're currently, uh, their hearing is I believe at the end of April and it's a couple, and they're each currently facing up to 10 years in prison with $250,000 fine. They are both had, were for forced to get separate lawyers.

They were both forced on a gag order and [00:11:00] then, um, they were also told to not have any weapons. So essentially they were being weaponized. And all of the reason for that is this fence line at one of the, at part of their property that is next to the National Forest Service Tree. I bet. I, I believe, yeah.

National Forest Service Service or something like that. But the thing is, is this fence line has been in their family for generations and so they've never had any problems at all. They have abided by everything that the Forest Service chief wants them to do. But then because of an anonymous hunter made some complaint to where now they literally had guys in tactical gear show up to their place.

And so there's not a whole lot of information going on, right. That that's 'cause that's deliberate. And so the fact that they did nothing wrong, but because there's some dirty players, because then, um, her, her name is Keely Covelo, she's doing some research or independent journalists on this saying how there's some ties to some billionaires [00:12:00] and just the conservation land.

And now like all these conservation agencies too are really corrupt because then there's also 12 branches in, I think it's point res, California might be getting squeezed out from another forestry service. So there's just like, we could spend hours just talking about certain cases going on constantly and no one knows about it and it's tragic.

And because they're literally. This family might, they have three kids, I believe all young, and they might have to face 10 years of prison for doing absolutely nothing wrong. And so that's why I'm focusing on agriculture is the fact that they continue to be decimated on all accounts. No one is helping out and no one is aware of anything happening.

And so, yeah, it's just, it's a really tragic But with, with the internet, I think that's why I say it has to be up to us because we can definitely help out with them and push back to all that. Mm. Because there's other examples that does, has worked to where people push back and the government Yeah, [00:13:00] it essentially works like that.

That's really interesting. Yeah. I think the three of us kinda have this shared thesis where it's like, if you just, if we fix the food, all of that's like the root cause of fixing a ton of issues outside of food and nutrition. That that's the, it's the root cause of everything. Right. And. There's almost like two levers to this whole thing.

Layers not levers, but like, it seems like there's a strong emphasis and like a spotlight being put on these large food conglomerates, which is ultimately good. You know, banning red 40, taking these things outta Fruit Loops, the senate hearings that RFK is leading, like, that's all great, but what you're essentially saying is, until we actually get to like the source of the soil and fix that and connect people with their ranchers and eat real food, not ultra processed food, that's the root cause to everything.

Because that really is the central focal point of Maha, is it's ending childhood obesity and chronic disease. And so what the three of us are, we're noticing it's like, okay, well 63% of all calories are coming in the form of ultra processed foods. It's [00:14:00] like we get 13 tablespoons of vegetable oil a day.

You know, that's not actual food. Real food comes from God's soil to ranch, uh, to, to cattle, to rancher, to customer. We're so broken from that and disconnected from that, that it's like, until that flywheel is established at scale, I don't know how much this stuff matters. That second level does matter, but we gotta get somewhere deeper.

To me, it just seems like it's a deliberate distraction. Deliberate distraction. Yes. Um, that's why with, that's why I'm actively following Brooke Rollins and everything, not just because I'm talking about ag, it's just, just really trying to pay attention to Maha and if there's ulterior motives or, or whatnot.

It definitely feels that way. But then going back to just the disconnection piece, why I focus on that so much is, is where I've noticed people are starting to become aware of, you know, our food system and hearing about regenerative agriculture and, you know, learning about chemical sprays. And so they'll [00:15:00] start talking about it and, and trying to educate others.

But then it's just interesting to see, because I can still see whenever they share stuff online, how wrong they are. And then. To me, they still haven't gone to a rancher farm, but they just see stuff online and then that, that works. But that's the same, I guess, let me give an analogy on that. It's just like someone that's watched basketball for a long time but have never actually picked up a ball and dribbled.

Mm-hmm. And so you can, you might know some things about basketball, but if you've never really played you, you're really talking outta your ass a little bit. And that seems to happen a lot with our food and agriculture. 'cause like for example, glyphosate obviously is a main huge talking point right now.

If we were to ban glyphosate overnight, I fully believe our food system would collapse. But most people don't realize that and they don't understand that. But all they do is just shout, let's ban glyphosate. And not, not only that. A lot of people believe that these farmers and ranchers are doing that to just destroy the land.

They don't understand trade offs or the actual lifestyle of a farmer. [00:16:00] And so whenever you've been so disconnected your whole life, I notice a lot of people are apathetic towards farmers and ranchers too. And so, I mean, there's so many reasons why I preach to shake your ranchers hand, but that's just another one for that.

I mean, in, uh, I think it was like two years ago or maybe like even a year and a half ago, Sri Lanka banned glyphosate. Literally overnight, their local food system, local food economies just were decimated. Um, so it's interesting. I mean, there's just nuance. Right? Um, do you have any, like you were just talking about kind of like the specifics of like not really understanding, like not getting to the farms, not, uh, like the people who are impacting policy now and influencing policy now not getting to farms.

What makes you say that? Like what, what are you observing, um, are there people that you're talking to who are saying like, Hey, these people aren't out here, kind of like connecting with, with the ranchers, or is that just kinda your observation? Observation, especially on Instagram to where I'll see people that have rather large [00:17:00] followings and they learn a couple things about agriculture and the food.

Um, but that's about it. And then they start just preaching on regenerative agriculture. And to me, it, it can do more harm than good because again, going back to like glyphosate, these people will share that glyphosate's bad. They don't share why or, or anything. And if you ask them what photosynthesis is, there's most likely a chance.

They have no idea how to explain that. And so you have that, and they're telling people that have no knowledge of agriculture, that glyphosate's bad. So then they start making all these demands. We need to ban glyphosate. We need to ban glyphosate. But yet they've never, both sides have not actually met the person that's spraying the glyphosate.

Mm. And so this is again, why, to me, we're just continuing to leave out the farmers and ranchers on every aspect. Um, I don't know if it's 'cause people just wanna be armchair experts or they, I don't know. I'm trying to really figure that out. And that's why I try to say, to go to the farm because then you see the actual farmer, it humanizes the farmer [00:18:00] and then you see their lifestyle if they have a family.

And so you realize, okay, they have to do what they're do to support their family. And there's trade offs in everything that we do. So there's definitely gonna be trade offs for farming whenever it's already a very difficult industry, especially from a financial standpoint. And once you can actually go there, visit, have these conversations, ask questions, then you really start learning.

You just need to have an open ear and open heart really to, and that's why I have my podcast. 'cause I talk to people that are on both sides. I'm really trying to understand everything. 'cause if we just go about this, siloing out an industry that's already very siloed and tell folks that have been ranching their whole lives and their dad did, and their granddaddy did, and that's how they were taught.

And you're just some city slicker telling them that they're not gonna listen to you at all. And not only that, they're gonna despise you. And so that's why I say we have to go to this very collaborative because the stuff's very nuanced. Mm-hmm. And at the end of the day, it's our food. This is the whole reason we've gotten here as a society to where AI is so advanced is because [00:19:00] of food.

Mm. Yeah. And the, and the truth is right. We don't, we just don't know that much about Brooke Rollins yet too. Like I texted a few ranchers in preparation for this podcast and I was like, what are your. Unbiased thoughts on her. And the there consensus from the few that I texted were like, um, great pedigree comes from a small agricultural town, Texas a and m, conservative think tank gal.

But like, we just don't know enough based on her track record what she's gonna actually do. So it sounds like you have intuition around this stuff, but what I always come back to is, um, like we were talking about last night over the kitchen table at 99% of Americans have never met their local rancher. So I just wonder in that role, how do we actually, how could she actually incentivize change?

Like what would the, what would the connection be if you could take it from 99% to 70%, what would that look like on our us you know, our obesity rates, schools we've got, I mean, I know, so Indiana just announced they're banning soda and candy from their snap and I believe that they're working [00:20:00] with, with farms to, you know, have better food.

But to me, that's where it starts. 'cause I think about the farm I worked on a lot and just seeing how the kids were on that farm. And that's a huge play for the parents too, because then they see the kids and obviously parents want what's best for their children. And so to me it's gotta be built around schools and, and bringing out kids to, to farms and ranches and just having them interact with the animals and, and whatnot.

To me that, that's a good first step. Could you imagine, oh, go ahead. I was gonna say, can you explain that more just like you, you said the kids on the farms, like what, what was that experience like? Just seeing kids who are actually engaged with the food system? One, they just loved being outside and being around just nature and animals.

Two, well, 'cause yeah, we really are cooped up inside all day for, especially kids too. And so seeing their env, their environments, they loved being outside, working the farmer's markets, helping out, I mean, obviously doing kid things and you know, having crash outs and everything. But they still, I [00:21:00] went back last year and that was after two years of being there and we'll talk to them and yeah, they.

They love being out there and it's just the connection. It's just, to me, that's why we are born for that. I dunno, we yearn to be out in nature. Why is it that whenever we wanna decompress or distress from something going out into nature, like even Zach Efron on like that Netflix series, he shared that whenever he, he's just burnt out from all the movies and everything.

He goes out camping for, for a weekend and it just recharges us. Mm-hmm. There's something to that. And literally the, the ground like barefoot on grass. I know you guys have had plenty of podcast episodes on that, and to me it's just the best environment to raise your children. And so whenever thinking about education being really super hands-on in all of that, it just makes a lot of sense to me.

And then also, not only that, as the kids get older, they have that connection piece to the food and so you're just, I'm just thinking big picture of [00:22:00] all that and that's why I go towards schools and education from that. Yeah. You're making me think about. Yeah, just in general with this administration, like what should consumers actually expect, right?

Because it's like you expect the government to be able to put, put out the right information, but at the end of the day, it's like no one is coming to save you. You are the CEO of your own health. Um, I even think about, I, I think Brooke has talked a little bit about potentially banning China from being able to buy us farmland, which is super interesting.

Mm-hmm. Um, and I put a tweet out about this on X that it got, it got some shit. But I was essentially saying that there needs to be some type of a fund where people that have made money in different industries can essentially pool money together and actually go buy us farmland, like these people that are in SaaS or Bitcoin or whatever and want that deeper connection to their food system.

Like we've seen a few ranches that have took on investor dollars and have flourishing businesses, and I feel like that might be a tangible solution at the private level. I'm curious what you guys think. [00:23:00] Yeah, I think. You know, I go back to like conversations with people who have been building regenerative farms, bootstrapping em the, the hard way through multi-generational ranches like Will Harrison, Joel Ton, and just some of those conversations, like the, basically just like the skill gap that we have is a massive problem mm-hmm.

When it comes to basic conventional farming versus like intensive regenerative farming. So I think that if we can, if we can like defend against like multinational organizations or, or other countries coming in and buying up farmland, we should, um, I don't know. I, I just don't know what that looks like, whether it's, you know, funds buying up land and, or, or like private groups who, like, one of the models that I think is super interesting is like.

More intentional living communities that buy up like bigger plots of land. I, I was talking to, [00:24:00] um, one of my buddies about this, there's a group doing this in Tennessee where they have a farm at the center of their community and it kind of services just like this entire group of 200, 300 homes. And then they hire a farmer to come on and like, just like grow the crops, raise the animals, things like that.

Um, and that's like their HOA fee. So I think like that's kind of interesting. There's also like a faith component to those types of communities too. Um, is this different than Acts decentralized? I think it is, yeah. Because I had, yeah, so I had tj, the founder of that on my podcast. Mm-hmm. And it's an awesome, so it's 10 acre parcels.

Yeah. And you can just do that. It's a homestead and he hires on a, a ranch hand and it's exactly like that. It's faith-based. Yeah. It's awesome. Yeah. Actually, maybe it is. And I think that that's, that's a little bit more like decentralized. Mm-hmm. Um, I do, I do fear like the top down approach of like.

Applying kind of this like financier mindset towards farming and, and ranching. But I also think that like, I think at the end of the day [00:25:00] it's how do we get communities thinking about their food again? And that's tough when like, there's so many food deserts. Most people are buying food from their gas station.

Most people, gen genuinely don't care where their food comes from. I think is like, kind of just like the reality. So, um, the people who do care need to like really own it. I definitely agree Harry on that. So there's mad capital. I had them on podcast as well to where they do financing specifically for regenerative and organic farms.

The one thing that would need to be done for that type of funding is those people need to definitely have the knowledge because say they have these investments and they don't understand agriculture at all, and then they're not getting their money back quick or, or whatnot, and they start making all these demands towards the farmers without really understanding it, that's gonna be very problematic.

Because again, this goes back to the disconnection piece. Um, 'cause agriculture and farming's a lot different than other businesses. Weather dependent. I mean, there's just so many different variables [00:26:00] that that person might not be aware of on top of the actual work of farming and ranching and especially in our society right now.

I mean, that's why there's hardly any ranchers, certain farmers to begin with. It's such a hard thing to make a living out of. Hmm. Yeah. Yeah. I think the way I see it is that the people that are most likely that would want to do this, to do the ranching work themselves are actually like very passionate young, first generation people very, that are probably transitioning from some different background to ranching.

So you'd have to figure out mentorship to them. But how many people do we know yourself included? Where it's like if you had the capital to be able to go, you know, buy a bison ranch or buy land, you would, you would be doing that right now. You probably wouldn't be sitting here. You would actually be doing the hard work.

And I do think that, I think what you're saying is right about the top down corporatization. I also think. Whether it's Bitcoiners or like these intentionally minded investors where they're like, Hey, I see the correlation between God to soil and I'm not in this to make some crazy profit. It's just like I've invested in [00:27:00] everything.

I've made really good money, and us soil is like the best thing that I could possibly steward my money into. And then in exchange they get access to, you know, cattle and beef in bulk and raw milk or whatever that looks like. But it's, I almost see it as like pairing these young hungry ranchers with like faith driven investors that don't need that, that don't pressure them.

But then you'd have to figure out how to train the first gen people, which is, you know, that we, you can figure that out. Yeah. I guess the, at the end of the day, it's like investors are always gonna be looking for some level of return. Yeah. Like when I was working in private equity, it was like the, all the rave was.

These sustainability funds that were like a four to 6% return, which is like nothing compared to the overall market. Mm-hmm. But like, at the end of the day, you're gonna be investing in something that makes, you know, makes you feel good about yourself. Yeah. Um, and I think at the end of the day, like the altruistic investing, it like looks good on paper.

And I think people for the most part are in agreement that it's like, it's important to [00:28:00] invest in these types of things, but like investors are still greedy and at the end of the day, like they're still looking for returns. So it's, it, it, it's this thing where like, I think they want to do it, but they have like this dissonance around mm-hmm.

Putting money towards something that might take like 20 to 30 years to get a return. Yeah. To get like a real return out of. Totally. Um, so it's like, it's always just fighting that dynamic when you're mm-hmm. Talking about like pulling together large capital. What I think would be interesting is like.

Like taking a big swing, like kinda what you're talking about. It's like, can you, can you architect something where there's multiple layers to it? So it's not just food, but it's also like products and hospitality. Mm-hmm. And like events happening on some of the space like that. I think you could actually, like you could make something happen.

Yeah. With like within like a corporation. Yeah. Yeah. And then I just wonder at the government, the [00:29:00] governmental level, what you could actually do. Like I, I would, I wish I did more research on just like food stamp dollars and what they're allocated towards. 'cause I know that's how Cali means got popular, was talking about this like, insidious relationship between Coca-Cola and how they would like strategically.

Pressure, these organizations, so the food stamp dollars are being allocate allocated towards Coke. And my assumption is that they're probably, you're probably not getting food stamps to go buy real food from healthy soil from your local rancher. Um, and I just wonder like, what would you have to do behind the scenes to be able to make that happen?

'cause that would be super interesting. I think like, it would just take policy makers to like, like seriously grow a pair and like Yeah. Like make that happen. Mm-hmm. Like, make it so that you're, we're subsidizing the right things. Like if, if we're gonna have snap foods, if as like, something that's being subsidized, like that's coming, that those food stamps are coming from somewhere, it's like if we just said, [00:30:00] Hey, we're not gonna allow food stamps to buy x, y, and Z products anymore.

'cause they're not good for people. But you can buy, you can go buy, you know, six cartons of eggs with your food stamps. Mm. Like, I mean. That would change the game. Yeah. And then it's, then it's a matter, but that's the type of thing where it's like, then it's a matter of, okay, like do we have enough people to who are gonna be able to like cr like create that amount of supply?

Um, but I don't know, some of these things, like people we're gonna have to like cowboy some of these things, like some of these policies. Mm-hmm. Like, I really don't think, I think like some of it's gonna have to be a bit of a leap of faith where it's like, yeah, a lot of these people are looking at a lot of these policies through a spreadsheet, um, being like, or, or you know, they're fighting corporate interests.

And I really do think at the end of the day it's gonna come down to people being like, you know what, like we really need to, we just need to make a bet. And like, maybe it, maybe it doesn't necessarily work out immediately, but maybe us making a bet stirs people [00:31:00] to start investing more heavily in the infrastructure, the people, the resources to get more farm, like food on people's plates instead of soda.

Does that make sense? Yes. I feel like RFK actually does want to cowboy it, don't you think? Yeah. Yeah. I think he's just gonna, he's, he's gonna have to, I feel like he did with his speech couple, was it yesterday? A couple days ago. Yeah. On autism. I mean, the backlash has been insane, but actual autism. But yeah, 'cause he gave a speech and uh, it was a great speech, but then I saw a lot of the backlashes just from some of the parents that have, uh, children on the spectrum.

Mm-hmm. But it was just interesting to see, and I think that could be just a good segue just talking about RFK. What do you guys think about everything so far for him? It's a good question. It's a good question. I mean, it's pretty incredible. Just, um, just like the correlation of events that have led up to this moment too, because it's like there's a [00:32:00] legitimate Maha commission that Trump has signed and like that was really like, I think in all three of our opinions, like the tipping point for the election of him.

Oh yeah. You know, him running as this third party candidate talking about make America healthy again, deciding to align himself with Trump and like being like, oh shit, this guy's actually in Trump's ear. Oh, and by the way, you know, he's 70 years old. He's in phenomenal shape. He's taking methylene blue, he's cooking his Thanksgiving, Turkey, and beef tallow.

It's like, it seems like he's truly embodying that stuff. Um, I know Trump signed the order for, for the Maha Commission and I think May of 2025 this year. They're supposed to put together like an assessment for how they're actually doing because their, their ultimate goal is to end chronic disease in the obesity epidemic with children.

I think the obesity rate with children is 20% right now, and that statistic was 5% in 1970. So it's quadrupled since 1970. So I'm curious like what that assessment will actually look like. And then these new us, um, we're supposed [00:33:00] to have, uh, improvements in new US dietary guideline recommendations as well.

So obviously with the things that he talks about from a nutrition perspective, I'm very interested to see what that looks like. Because when you look at the guidelines from 1980 to now, they've definitely gotten a lot better. And there is an emphasis on single ingredient foods. But they're still, um, limiting your saturated fat intake to 10% or less of your total calories.

They, they are talking about har heart healthy vegetable oil still. So I'm very curious to see what changes they actually make in the dietary guidelines, because that shit does matter. A thousand percent. That was liter, that was what I was gonna say is I, I, it's, I think it's like almost too early to tell in terms of saying like, good verse bad or making too many critical statements.

But I, I do think that. Everything basically in this first year will come down to what they end up doing for the 2025 to 2030 food [00:34:00] guidelines, because that is gonna dictate and determine how dollars are spent and allocated going forward for Snap. And also just generally speaking, like food products. You know, you think about what happened once the original food pyramid was put into existence and the food gathering was put into existence.

Mm-hmm. And the number of cereals, the number of processed foods, the subsidies that came after that. Like I'm, I'm pretty sure we've, we've spent over $120 billion in, uh, subsidies for corn. So, and corn, soy and wheat, um, since the 1970s. So it's like. How much money is based on what, what we're talking about with these food guidelines is, is insane.

So there's a lot of dollars at stake and I think a lot of 'em come down. A lot of it comes down to like what people or what changes we decide to make with those food guidelines. So, and it's like critically important to like see like directionally do they make any big changes? Um, and if so, like what do they do?

Yeah. I wanna see what he does [00:35:00] with red meat too. 'cause that's another thing that's so, so heavily demonized that people think that that causes colon cancer. I mean that's actually, it's funny. That's what, growing up I didn't eat a whole lot of steak because I thought that too. And I'll be interested to see with that, especially with just where we're at agriculturally and with, you know, our cattle industry, if that really changes anything either.

Yeah. What's, what I think is cool is that from the time this Maha wave of momentum started public awareness around vegetable oil. Methylene blue. Oh my gosh. Bitcoin like the, we were all at the Bitcoin conference, right? So it was very cool to see RFK actually talk about Bitcoin and you're like, he really understands his shit.

Yeah. And then you know, you go to White Oak pastures and Will and Jenny Harris are saying how, I forget if RFK went or his VP candidate wet, but one of the two of them was there. He's, you know, he's going to ranches like it seems like he's really doing the thing. So I think it all reinforces the fact that he wants to cowboy it and I think he will try to cowboy it as hard as possible.

But can he cowboy it? Like how [00:36:00] much is that bureaucracy actually get in the way? Like, I wish I understood more about lobbying. We should have a lobbyist on the show too. 'cause I'm like, all right, you wanna do all this stuff and make regenerative agriculture way more replicatable. Like how does Big Ag, how do those Big Four meat Packers actually play into that?

Well, I know it's affected huge for agriculture. 'cause all the farmers I've s spoken with to where, for the Maha Alliance. Pretty much all of the farmers that we would align with that interviewed, not a single one got chosen. And so I know there's a lot of bureaucracy happening and there's a, so that's why I also say like we, the people is, I have no idea what's going on behind closed doors for Brooke Rollins.

There's probably insane amount of stuff. So, and that's why it's gotta be up to us, especially with food to where we've gotta create the changes, share the knowledge, and just collaborate. What would be the biggest win? What would be the biggest win at the end of 2025 for this group? Trying to make America healthy again?

Um, in your guys' eyes. That's a good [00:37:00] question. What would be the biggest win? Hmm.

This episode of the podcast is brought to you by the Regeneron. What about you, Harry? Do you have your answer for that? Um. I think some big swing in subsidies. Like I think if we could sign some bill that just showed that we were, our government was willing to put our money where their mouth is, like, I'm not pro subsidy at all.

I would rather government, like keep their hands away from these sorts of things. 'cause I think subsidies have a way of just distorting the, these systems and that's literally exactly what's happened. Um, they distort the system and then companies come in and are opportunistic and take advantage of those distortions and those, those things that are happening in the market.

So I think that like, it gonna require some level of [00:38:00] funding to get more people aware. Uh, not just aware, but the price is down for higher quality food. More people involved from supply side. So, um, some like roadmap towards mm-hmm. Funding for the next five to 10 years. That would spur more people getting involved in the regenerative food supply that would spur more people buying and thinking about regenerative food.

Um, but I don't necessarily think that's like a long-term solution. But I do think that there'll be need, some need to be some funding shift away from what we're doing right now, which I think is like, it's kinda like glyphosate where it's, it's such an integral part of the food system that we can't just be like, all right, subsidy's off because we would have like a catastrophe.

But I do think that we need to start like having some sort of like secession plan away from this like death machine that we've built. Yep. Because at least for the farmers too, once they're in that, it's hard to get out. Mm-hmm. So I guess for me to add, add onto that [00:39:00] would be going back to the schooling and with the potential of seeing that Indiana is trying to work out some program with, with.

Working with schools informing. I like this answer. If we can do something with that, because that's one thing I've been looking into, just the history of agriculture in America. Even seeing like pamphlets in the 1910s and 1920s on backyard chickens and gardens. Like, it's pretty apparent that throughout a lot of our history in America, they were, they were educating the public a lot with different pamphlets and whatnot.

And going back to the victory gardens, that's completely stopped. So if we can do something like that, like around nationwide in relation to the schools, I think that would be pretty sweet to see. Mm-hmm. Yeah. I think, um, what was it? Arizona public schools officially banned ultra processed food. I think. I think it's at the state level too.

I'll have to fact check that. But I think some type of a national ban, um, for ultra processed foods for public schools around the country would be pretty incredible. And then I think other things too, um, you know, could we go from 1% of all Americans knowing they're meeting their rancher to. [00:40:00] 10%. What does that look like?

That's a, that's a ton of Americans. Could we shift ultra processed food consumption of 63%, maybe down to like 40% or something like that too? Mm-hmm. Yeah. I think I really like the idea of just like the, I think at like the educational level, we have a massive issue and a massive shift needs to occur. So like if we are talking about that secession plan of like shifting the dynamics of the food system, just getting young kids involved and excited about these, like, yeah, these programs and just thinking about their food in a way that's more intimate than just going to the grocery store and picking up something off the shelf.

Like, I think that that would be a game changer. We were talking to our buddy Trevor Gibbs, who we had on the podcast, he's the founder of Man Bar, um, shout out man bar. Yes. And um, he was talking about just like these schools that are popping up all over around Austin and there're these like privately funded schools that.

I guess are [00:41:00] doing a lot more hands-on type work and they do like some homeschooling and then some schooling in the classroom, but they'll, they'll do much more like experiential type stuff. Teaching kids how to like change tires, teaching kids how to raise their own food, teaching kids entrepreneurship and just basic business stuff.

And yeah, I feel like that just that like independent minded person wants to know where their food is coming from. So even if we're not necessarily teaching kids, you know, here's how to raise an egg. I want you to like become a farmer when you're older. We are teaching them that there's an important character trait of just being independently minded and thinking for yourself and wanting to know where your food is coming from.

That's why I go at it from that angle too, is the fact that I know for a fact there's so many people out there that are, they just don't have the awareness of a agriculture as a whole and to where, you know, they're living a very unfulfilled life. They might. Have a good paying job and they might have, you know, a good city, but they're still missing that really inner fulfillment [00:42:00] aspect.

And with going at it from just education in schools and, and kids, is the fact that, like, just what you said here is a great point. So going on as they get older, might go to college and whatnot. They still might have that knowledge in the background to, to, we're thinking about what they wanna do with their life.

And so the fact that if we could just try to have that as a viable option, there'd be so many more people in agriculture. It's just lacking in the awareness and education and community really. Yeah. You guys are making me think too, 'cause I really have a hard time believing that this information will ever get disseminated at public schools.

And the natural solution is like for more of these private schools, like you're talking about, to pop up. But again, it comes back to the more I'm talking about it, like the onus really is on us versus the government, right? So like, as I'm listening to this, I would think that it would be motivating where it's like, I think the model is make money however you can, whether that's online, whatever, and then take that money and then like funnel [00:43:00] it back into the local community, right?

It, so it's like we literally have to be empowered to make money so we can go do, do good with that and start more of these private schools. Yeah. Yeah. I think, um, just like the willingness to, um, like start something too. Like I, I think that there's a lot of examples of, there's like Jason, Rick, um, first generational, um, people like Kevin Munya.

Mm-hmm. First generation rancher, like these guys are. Quite literally cowboying it and going all in. And I think that there's something to that, there's something to be drawn from that that's inspiring and the risk that they're taking, you know, it's not just like financial, it's lifestyle. It's so much deeper than just, you know, deciding to go start a garden.

Like they, they literally have their financial means for their entire family tied up in what they're doing. So, um, you know, it's a big bet, but I think that when you take a multi-generational view on things or you just take the long time horizon view on things, like it's a great bet to take. [00:44:00] And I just hope that, you know, even in my own life, like I hope that more people see that and are like, okay, that's a lifestyle that I can.

Model that there's a lot of meaning behind. And it might not come with glamorous things like ni super nice car or you know, the ability to take crazy vacations, but it does come with like putting down roots and having a great family and all these great things. So I just think that like there's like a cultural shift that really kind of needs to happen away from the current thing.

Um, so I mean I think that's like what, what we all talk about. I mean, that's above all else on a regular basis. Why do people, whenever they're sharing online about the trad life, it's always pictures of like a mom with her kids looking out in the field or just a whole family together. There's a lot of truth to that and that's why whenever I think about the farm I worked on every single day, seeing that family, you again might not have that fancy car, but the fulfillment is being on the land with your family.

To me, that's life. Um, I [00:45:00] mean whenever, if you go back to my last podcast with you guys, I share about all my family stuff. At the end of the day, it's really your family. Mm. Um, yeah, I'll leave it that. 'cause it's just crazy what the experience is like being on a farm. It's, it leaves me speechless. That's why I'm trying to talk, like, think about how I can even express that.

But it's really hard to, unless you've never experienced it for yourself and it's really not that hard to visit a farmer ranch. Like we have outsourced responsibility for everything. And so it's just like, how can we get a farm? We have a super computer in our hands. You could literally just Google Farm near me, call them up.

It's not that hard. It might be intimidating at first, but we really just, it takes five minutes to even just find a farm or something like that. And it's, that's another thing that's kind of annoyed me is we, I'm glad you mentioned the government aspect of it's coming to save us, or no one's coming to save us.

That's true for this, it's. [00:46:00] It's never been easier to use the internet and just find things, but we're just so accustomed to not doing that anymore, and so we just expect everything to come our way and be just easy. Yeah. I think the best thing the government could do in this situation is just propagating the right information so that you then feel empowered to actually like pick up your phone and call your rancher, who would be absolutely delighted to hear from you too.

Mm-hmm. And then you build a relationship with that person. Mm-hmm. But the root cause of all this stuff, like you're talking about, the feeling that you have, being out, being out at a farm in nature, the root cause of all this is like what I could, what I hope happens the most during this administration is honestly just like a spiritual revival towards the Lord.

Because that's where this all flows from, right? It's like God to soil, to cattle, to rancher, to customer. It's all from God. Mm-hmm. I think it's actually really interesting too, because I was reading this the other day about this resurgence of, um, priests and just like the priesthood, like there's a lot of young, um, conservative priests like.

[00:47:00] Basically coming into this, like, into the church. And I feel like the, that movement and like this like rancher movement are kind of like both gaining a little bit of traction and attention at the same time. And I think that's a clear indication to what you're talking about of like spiritual revival.

Mm-hmm. Like people realizing that there's so much meaningless stuff out there that we should take basically the full 180 reverse view. Yeah. And like return to something that is like truly meaningful and valuable. There's a lot of talk about shepherds in the Bible. Could be something to that. Could be some connection, could be potentially grass is greener on the other side potentially.

And that's your pastor land. Yeah. Yeah, yeah. But it's like, if you are, if you're disconnected from God, I would your, your proclivity towards thinking, you know, you, you, your definition of food is essentially like anything that's consumable. Yeah. Whereas if you take a biblical stance where it's like these single ingredient things that are talked about, it's like you're almost forced.

To connect with your rancher, right? Because that's the only way you can access those like real [00:48:00] single ingredient foods that will heal you and nourish you and make you feel incredible. Yeah. Yeah. And you just take like, like I was saying earlier, you take a multi-generational view on everything. So you're like, how are my great-great-great great grandkids gonna be eating?

I don't want them eating a pill and just being like zapped of their connection to the soil. Yes. And yeah, like sccr scripturally speaking, like we are, like, God briefed life in the dirt and created a man. Mm-hmm. Like we come from the dirt and we go back to the dirt. And I think at the end of the day, like there's something beautiful and powerful in that.

And like, we are supposed to be working with our hands. We are supposed to be doing these things that, like working the soil is like, I think it's like part of our innate being and the meaning behind like what we're supposed to be doing. Mm-hmm. Um, so I, that's, I would love, I would love to see a return to.

All of it. Little Jesus Revolution 2.0. What do you, what's happening? What do you guys think about, um, before we wrap, [00:49:00] Pepsi? Seems like they've snatched up a bunch of these healthier, better for you companies, simple Mills, poppy, um, lesser evil ate as well. There have been like four big ones in the last couple months and I do think there's this tendency to immediately demonize that.

And I think the truth is definitely a little bit more nuanced. There's definitely pros and cons to it, but I'm just curious what you guys think. I'll let you go here. I, uh, I think what I would like to see is that big food companies stop trying to build healthy brands or stop trying to build brands in general from the ground up.

And they just place bets on the brands that ultimately show to be the most viable. And I think health brands over the next 10 years, like healthier for you, brands are gonna. A hundred percent of the time be the best bets to take. That's like what people are reaching for. They're not reaching for a tastier version.

They're not reaching for like, uh, you know, I guess cost is one thing, but it's like [00:50:00] they're reaching for the healthiest version. Mm-hmm. And so I think it's, it's cool to be able to see big food investing and innovation from the perspective of them buying companies instead of like, them just trying to do the work themselves.

So I think it's, um, a mixed feeling of being hopeful that it changes the culture of these big food companies. But also realizing that like there's a lot of like marketing charades that can happen that mm-hmm Once they get bought by a big food company, they can start changing ingredients and making things less healthy and still have the, the brand label.

But I think that big food and these companies like can only get away with that for so long and eventually, like the culture has to change. Then I also think that like people in general. Are realizing and waking up that like these products need to exist. And so I, I just think that I, I have more faith in the idea that like, people who are working at these big food companies, like they're just either gonna leave if they care enough about the health, [00:51:00] uh, movement, or they're gonna like, be wanting to make the change.

It was kind of goes back to like our conversation with Jacob, Jacob Donahue the other week where, um, where he was talking about being an entrepreneur within a corporate company. And I, I, I don't know, I'm like, I'm probably idealistic in the way that I'm thinking about it, but it's like, I just think that people who care about this stuff will get into those companies and eventually just like start to make the change happen.

Um, and like continue the, the ethos of some of these brands forward. Mm-hmm. My mind has changed over time on this because like Mark says, and he, he sold Primal Kitchen and fortunately in the claws he had to where nothing can be messed with. And to this day I've not noticed anything and seen the ingredients, no issues.

I'm pretty sure that's what Ste did something similar. And so my hope, I, I agree with what you said, Harry, a lot on that is one, the good thing is more and more people are getting fed up and being more outspoken. So if they were to change things, say like with the Ste, my hope would be that people would speak out and [00:52:00] so they would real realize, I mean that would hurt their bottom dollar and they would change kinda like what happened with Bud Light.

Um, two, I do not fault the, the family that founded Ste. 'cause I think they sold it for 1.2 or $1.5 billion. So that's one comma 0 0 0 comma 0 0 0, comma 0, 0 0. You expect people to not take that. I mean that is tough. Um, so I think. Just how the reality of nature is, who's gonna buy that? Just these bigger companies that have like cash, like Pepsi.

And so if we want to drive better, healthier snack brands, um, I'm kind of on board with that as long as they don't mess with the, the ingredients. Mm-hmm. Because I know that does happen a lot. Um, like it was, I think Boulder Canyon chips, I'm starting to notice some of their chip ingredients have all kinds of canola oil blends and like all these other preservatives now.

So if stuff like that happens, I, I really hope that people would notice and drive that change. But time will tell and I dunno. I'm, I'm hope hopeful too, like with you, Harry, on that. [00:53:00] I think time will tell, right? A lot of this, this is still a, a newer space of these larger food conglomerates that are buying better for you.

Things. I, I think we're on the same page where it's like, how do you not have sympathy or happiness for the founder? Like, we've met the, you know, the husband and wife behind Poppy and the STE family, and it's like they've literally given their whole lives to these businesses. It's like if you, they, they should be rewarded for putting out an amazing product.

Yeah. Um, I also think it's encouraging too that it's like they're buying these brands because they're an economically viable option for that business. Like that's a sign that as consumers we can actually drive demand so much that these big food conglomerates actually wanna buy them too. I think what's tough is that we have emotional bias because these big food companies have done so much harm.

We're kind of like, fuck 'em. That's a bad thing. Yeah. But like as Harry is saying, if you get these entrepreneurs that then end up getting on the board of a PepsiCo or a Nestle and they have sway, I. Fuck, dude. It could take, it could take one person culturally to like change an entire company and that might be super [00:54:00] idealistic, but it's like, what is, what is if, if you don't think that's a good thing, what do you think is the best thing?

Exactly. Should we just blow up these companies? Like, we're not going to, they're like multi-billion dollar entities. We're not gonna do that. So we might as well try and get them to change from the inside out. Yeah, I agree. Yeah, I agree. There's like, and there's a lot of influence with the bigger companies too, right?

Like, you know, if they, like, if they made a big, big bet on regenerative agriculture, it would have a massive impact. Yes. And I think that's way more possible than like the government making a big bet on mm-hmm. On uh, regenerative right now. Yeah. Like I would, I would much prefer to see like PepsiCo or, you know, some of these other big food companies placing that bet.

'cause it would mean that there's like economic, economic viability behind it. Um, and consumers actually want this stuff and we can make money on it. Like. That makes way more sense. Yes. I've been trying to get in contact with Maker's Mark 'cause they're fully regen, fully regenerative, [00:55:00] really? Maker's Mark the whiskey.

Yes. All of the wheat they use is certified organic. Organic re regenerative. Really? Yeah. I would've never guessed that. It's awesome. Maybe a little sponsor for Regeneron, dude, eventually. That would be huge. Yeah. Wow. That's, yeah, that's so in. Uh, also, dude, I love the fact that like, like my mom is just gonna go to like big box retail stores.

Like Yeah. 'cause of the distribution of some of these companies. Like my mom is buying Primal Kitchen stuff at ShopRite or Target. Like, it's so cool as a kid to be able to see your parents making those changes. 'cause as we've talked about, parents are the hardest to, to make these swaps and like the distribution of large companies, like, you know, it's legit.

And so I think this stuff is a lot more nuanced. And then the other thing too is, uh, was it Steak and Shake that they were switching to beef towel and then they got shit because the fries were like pre fried in seed oils or canola oil or something like that. Fish oil. Yeah. Uh, for the steak and Shake messed up because they promoted it as it was fully 100% ta.

So I don't know why they did that. [00:56:00] I don't know if they expected no one to ever actually dig into the fries or whatnot. But yeah, there's a rule that you can fry certain products for 10 up to 10 seconds in vegetable oil and not be on the ingredient list because I learned that through Purdue Chicken, a lot of their breaded chicken that's even like gluten free.

I learned that there's vegetable oil in it, but you go into the packages it doesn't say anything. Yeah, but, but again, I even wonder too, like are we being overly critical? Like the fact that they're even thinking about beef tallow, like that's fucking awesome. In my opinion. We need to be over overly critical like that stuff because then that does drive the change.

'cause Steak and Shake eventually owned up to it and I think they are making the changes. But also this goes back to where as a consumer, especially when we're talking about farmers and ranchers, have to really understand where they're coming from and really educate. 'cause then if we start making all these demands stable with like glyphosate.

But don't understand their situation at all. You are, you're really mess ruining the, you are making the problem worse. Mm. [00:57:00] Yeah. I think it's really important for us as like citizen journalists or like whatever you wanna call, like our cohort of people who are just like kind of mouthpieces for, um, what's happening is like call balls and strikes, but also be able to recognize like, this is good, this is bad.

Like the fact that beef Tello is in friars at Steak and Shake is massive. Imagine, dude, imagine five years ago if they'd come out with that announcement announcement, like a hundred percent of people, 99% of people would've been like, what's beef tall? Yes. So I would've been that far in that, in that period of time.

Yes. That's, that's my point. 'cause you have these people that are like, oh, you fucking, you know, big food chill. And I'm like, dude, like you said, it takes time. It's literally brick by brick. These things that we dreamed about on X when we all started posting and consuming content on X in 20 21, 20 22, they're literally coming to fruition.

I think my problem is that I'm getting so disenfranchised with the health and wellness content creation space in general. That's terrible. Like when you see Paul Saladino go into Hop [00:58:00] Dotty, who he's friends with, and they're, they, you know, they, this whole menu switch where they release like 13 regenerative menu items and then he holds a camera up in there and is like shitting on them for cooking with vegetable oil before they move to zero acre farms.

It's just like. Dude, you're such a fuck. Like it's so, it, it just drives me insane, dude. Yep. Absolutely. So I think that, I think that's where I'm a little bit disenfranchised. Oh yeah. It's like we're pushing the ball in the right direction. Like this stuff is gonna take multiple decades, probably. I mean, you brought up Earl Butts.

That's from the seventies and we're being affected by Yes. Like, it takes decades and decades and decades. That's why, that's why I'm telling people that it's good you becoming aware, but then we have to sit down, have a piece of humble pie, and really educate ourselves and try to understand what's going on.

Because if we want these changes for our food, we've gotta be thinking about the future generations, like what you guys are saying. Because this goes back to we expect everything immediate with Ozempic. We expect to just lose weight all of a sudden, not face any repercussions. Like this stuff takes a very long time to change.

[00:59:00] Yeah. I think a lot of it, a lot of it ties back to a massive misunderstanding of the nature of change and mm-hmm. Just when it comes to these institutional changes that need to happen. It is, it took us. As Ryan points out over 50 plus years, um, to get into this mess of where, you know, 90% of people are metabolically unhealthy.

You know, it's, it, it, it didn't happen overnight. It took 50 years. So in order to reverse it, like may, I mean, maybe times it by two, it might take more time. Yeah. Because it's, it's a multi-generational problem. Yes. Like we need the change to happen at the habitual level of, of end consumers and also people willing to take risks, personal risks to break down and deconstruct what's already existing.

Like that's gonna take time. The last point I wanna add, even with that too, going back to steak and Shake, 'cause people were going all in arms too with Talo. They probably expect all these places to have fully grass fed finished, generally raised talo. But then you've gotta understand that we have the lowest cattle [01:00:00] inventory since the fifties, even dating back to the late forties.

And then let's say we add a hundred thousand cows overnight. Great. We've gotta wait two years. Most people have no idea that, that you have to have that full waiting period if we want grass fed finished. And so that's just one of many examples to where you have to really think about the time preference of everything.

Yeah. Yeah. I think to summarize, right, it's like there's a lot of great work that's being done quantum leaps the last few months. There's still a lot of stuff to be desired, but ultimately like. It's on you. And having conversations openly like this and literally like one small piece at a time and just falling in love with that process and what does that look like over the course of 10, 20 years?

If we all just push ourselves to have conversations like this and do the difficult things and, and literally just building this country, that's, that's what America is, that we're country of builders. And yeah, I don't know, I just think the best is ahead. It kind of ties back to our conversation earlier, um, earlier in the day, uh, at our Bible study.

Like, we just need more laborers. Like we need people who are like literally willing to do the work. [01:01:00] Um, so yeah, I think that that's like kind of the message is like if you want to see the change happen, get involved and don't just like, don't just let being like a consumer who is voting with their dollar be your end game.

Like that's fine. That's like gonna help but be part of the actual practical solution. Like start something that ends up shifting us further in the right direction. Yeah. I think like it's all comes down to like creating our way out of this. Mm-hmm. Well said Brother Ryan, what, uh, what do you have coming up on the horizon and where can, uh, people connect with you?

Yeah, so I've mentioned quite a bit that I have a podcast, so I'm doing a lot of that, A lot of media. If you go to my Instagram and Twitter, I'm gonna be on TikTok too. And, and then doing more YouTube is just doing a lot of podcasting with farmers and ranchers and other folks in the ag space to, you know, hear their stories, the actual farming and ranching.

But then there's just so much that goes into the world of agriculture. So really just painting that picture. [01:02:00] Um, so doing a lot of that. And then lastly, I have some cool things planned for the second half of this year. I might as well just share it. Come July, I'm gonna be on the road for six months and visiting farms and ranches, doing a lot of more in-person podcasting, but then also educational farm tours and just all kinds of things with that.

So I'm really excited for that. Um, because it's pretty clear that, I mean, we've had this whole conversation on that. It's just pretty clear that this is needed because people are starting to wake up, but there's a lot that needs to be shared. Mm. So, thank y'all for having me. Yeah, man. Just grateful for you as a friend.

Also, just grateful that there's people like you that are like, you're, you're actually doing the hard work and, you know, gonna be traveling around the country and being the voice to a lot of these ranchers. And we've talked to multiple ranchers that talk about the work that you're doing, and we've seen it behind the scenes.

And you're, dude, dude, you're incredibly supportive to us. And yeah, man, we, we don't gonna have to make this like a monthly thing or a quarterly thing. I think it's pretty cool concept, but thank you ma'am. The last thing I'll say is RA's law. [01:03:00] R'S Law, we're out.