#397 Alec Jaffe: Reinventing Ice Cream with Regenerative Dairy
Use code MAFIA25 and go check out our product Noble Origins.
This is a high quality, nutrient packed grass-fed protein powder with colostrum, collagen, and an organ complex (including liver), plus we used beef protein isolate for people who struggle with whey protein or plant protein! Give it a try and let us know what you think!
This is a high quality, nutrient packed grass-fed protein powder with colostrum, collagen, and an organ complex (including liver), plus we used beef protein isolate for people who struggle with whey protein or plant protein! Give it a try and let us know what you think!
Alec Jaffe is the founder of Alec’s Ice Cream, the first and only regenerative organic A2 dairy ice cream on the market. What started as a childhood passion turned into a full-blown mission: create ice cream that’s better for your body, better for the planet, and doesn’t compromise on taste. Alec’s background in athletics, food systems, and entrepreneurship powers his obsession with sourcing, sustainability, and unmatched quality.
This week, we sit down with Alec Jaffe—the founder of Alec’s Ice Cream, a brand redefining indulgence with integrity. Alec walks us through the journey from childhood ice cream experiments to building a national brand rooted in regenerative agriculture, A2 dairy, and transparent sourcing. We dive into why most “healthy” ice creams miss the mark, the ups and downs of running a manufacturing facility, and how food can be both functional and joyful. If you care about clean ingredients, sustainable farming, and building something with soul—this one's for you.
What we cover:
- Childhood roots of ice cream
- What makes regenerative A2 dairy unique
- Taste without compromising quality
- Sports mindset in entrepreneurship
- Launch of the viral Culture Cup
Timestamps:
(00:02) Childhood ice cream and food values
(08:00) Discovering regenerative dairy sourcing
(13:00) Visiting Alexander Family Farm
(17:00) Choosing to manufacture in-house
(23:00) Startup challenges and mindset
(31:00) Building a mission-driven team
(39:00) Vision for Alec’s Ice Cream
(45:00) Moving past fear-based food marketing
*** LINKS***
Check out our supplement company - Noble Origins- 100% grass-fed beef protein with added collagen, colostrum and organs
- Use code MAFIA25 for 25% OFF your order
Check out our Newsletter - Food for Thought - to dramatically improve your health this year!
Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.
Connect with Alec:
Instagram
Alec's Ice Cream
Connect with Brett:
Instagram
X
Connect with Harry:
Instagram
X
Connect with Meat Mafia:
Instagram - Meat Mafia
X - Meat Mafia
YouTube - Meat Mafia
Connect with Noble Protein:
Website - Noble Protein
X - Noble Protein
Instagram - Noble Protein
AFFILIATES
This week, we sit down with Alec Jaffe—the founder of Alec’s Ice Cream, a brand redefining indulgence with integrity. Alec walks us through the journey from childhood ice cream experiments to building a national brand rooted in regenerative agriculture, A2 dairy, and transparent sourcing. We dive into why most “healthy” ice creams miss the mark, the ups and downs of running a manufacturing facility, and how food can be both functional and joyful. If you care about clean ingredients, sustainable farming, and building something with soul—this one's for you.
What we cover:
- Childhood roots of ice cream
- What makes regenerative A2 dairy unique
- Taste without compromising quality
- Sports mindset in entrepreneurship
- Launch of the viral Culture Cup
Timestamps:
(00:02) Childhood ice cream and food values
(08:00) Discovering regenerative dairy sourcing
(13:00) Visiting Alexander Family Farm
(17:00) Choosing to manufacture in-house
(23:00) Startup challenges and mindset
(31:00) Building a mission-driven team
(39:00) Vision for Alec’s Ice Cream
(45:00) Moving past fear-based food marketing
*** LINKS***
Check out our supplement company - Noble Origins- 100% grass-fed beef protein with added collagen, colostrum and organs
- Use code MAFIA25 for 25% OFF your order
Check out our Newsletter - Food for Thought - to dramatically improve your health this year!
Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.
Connect with Alec:
Alec's Ice Cream
Connect with Brett:
X
Connect with Harry:
X
Connect with Meat Mafia:
Instagram - Meat Mafia
X - Meat Mafia
YouTube - Meat Mafia
Connect with Noble Protein:
Website - Noble Protein
X - Noble Protein
Instagram - Noble Protein
AFFILIATES
- LMNT - Electrolyte salts to supplement minerals on low-carb diet
- The Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican Bar
- Perennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & Montana
- Farrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFF
- Heart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!
- Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.
- Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIA
- We Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'
- Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIA
- Maui Nui- 15% OFF. Use CODE: MEATMAFIA
Creators and Guests
Host
Brett Ender 🥩⚡️
The food system is corrupt and trying to poison us... I will teach you how to fight back. Co-Host of @meatmafiamedia 🥩
